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Fashionista NOW: Melinda Looi’s Baju Kurung For Raya 2015 Fashion Inspiration

Melinda Looi's Baju Kurung For Raya 2015 Fashion Inspiration

Our love for Melinda Looi’s modern kurung design is as strong as our affinity for the Malaysian fashion designer’s socially-conscious fashion initiative.

Melinda Looi’s much anticipated Raya 2015 Collection is officially out and has been so since the 19th of May. As predicted, we drool at first sight!

We’ve narrowed down our top 8 favorites from her collection in collaboration with both Malaysian actresses, Liyana Jasmay and Emma Maembong where proceeds from the sales will be donated to UMMC Children Ward for patients with rara diseases. Amongst other organizations that Melinda Looi have donated to in the past include, IJN Foundation and Pernim (Persatuan Kebajikan Anak Pesakit HIV/AIDS Nurul Iman Malaysia).

As always, find our picks below!


8 Modern Baju Kurung by Melinda Looi You Can Pre Order Now


? emel x Liyana Jasmay | crochet pink peplum mermaid baju kurung ? SHOP HERE

Melinda Looi’s modern kurung collection created in collaboration with Liyana Jasmay is a winner in our eye. The use of soft and dreamy pastel colors (of dusty pinks, baby blues, softest grays and lilac) leaves us quite frankly hypnotized.



? emel x Emma Maembong | embroidered pink modern baju kurung ? SHOP HERE


Fashionista NOW: Melinda Looi’s Baju Kurung For Raya 2015 Fashion Inspiration

? emel x Emma Maembong | embroidered red modern baju kurung ? SHOP HERE

Maembong’s kurung designs are much bolder in comparison. Splashed in vivid prints and intense colors like blue, red, brown and purple, her collection is quite a riot suited for those whose fashion statement is to stand out.



? emel x Liyana Jasmay | lace peplum mermaid baju kurung ? SHOP HERE



? emel x Liyana Jasmay | monochrome lace peplum mermaid baju kurung ? SHOP HERE



? emel x Liyana Jasmay | pink sequined lace modern baju kurung ? SHOP HERE



? emel x Liyana Jasmay | nude sequined baju kurung with bell sleeves ? SHOP HERE



? emel x Liyana Jasmay | sequined turquoise modern baju kurung ? SHOP HERE


About The Emel Initiative:

’emel by Melinda Looi’ is a socially conscious fashion initiative by multi-award winning fashion designer Melinda Looi, offering an annual Raya ready-to-wear collection, whereby a part of sales proceeds from the collection will be donated to a selected charity each year.

The word emel (pronounced eh-mehl) is derived from the word amal, of Arabic origin. Amal means hope, expectation, and aspiration. In Malay, it means good deeds or charity.

For other baju raya options, be sure to head on to the Raya Boutique!

Which baju kurung do you see yourself wearing or dreaming to wear? Share below – I’d love to know!

Follow Melinda Looi on her social media:

Facebook | Twitter | Instagram

Disclosure: This post contains affiliate links, which means that if you click on one of the product links, a small commission may be credited to this site.

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Here on Fashionista NOW, our one and very own Miss Reverie showcases the latest in fashion trends and its various social implications in our everyday lives. You may read more of her at REVERIE SANCTUARY.

9 comments to Fashionista NOW: Melinda Looi’s Baju Kurung For Raya 2015 Fashion Inspiration

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