Our love for Melinda Looi’s modern kurung design is as strong as our affinity for the Malaysian fashion designer’s socially-conscious fashion initiative.
Melinda Looi’s much anticipated Raya 2015 Collection is officially out and has been so since the 19th of May. As predicted, we drool at first sight!
We’ve narrowed down our top 8 favorites from her collection in collaboration with both Malaysian actresses, Liyana Jasmay and Emma Maembong where proceeds from the sales will be donated to UMMC Children Ward for patients with rara diseases. Amongst other organizations that Melinda Looi have donated to in the past include, IJN Foundation and Pernim (Persatuan Kebajikan Anak Pesakit HIV/AIDS Nurul Iman Malaysia).
As always, find our picks below!
8 Modern Baju Kurung by Melinda Looi You Can Pre Order Now
? emel x Liyana Jasmay | crochet pink peplum mermaid baju kurung ? SHOP HERE
Melinda Looi’s modern kurung collection created in collaboration with Liyana Jasmay is a winner in our eye. The use of soft and dreamy pastel colors (of dusty pinks, baby blues, softest grays and lilac) leaves us quite frankly hypnotized.
? emel x Emma Maembong | embroidered pink modern baju kurung ? SHOP HERE
? emel x Emma Maembong | embroidered red modern baju kurung ? SHOP HERE
Maembong’s kurung designs are much bolder in comparison. Splashed in vivid prints and intense colors like blue, red, brown and purple, her collection is quite a riot suited for those whose fashion statement is to stand out.
? emel x Liyana Jasmay | lace peplum mermaid baju kurung ? SHOP HERE
? emel x Liyana Jasmay | monochrome lace peplum mermaid baju kurung ? SHOP HERE
? emel x Liyana Jasmay | pink sequined lace modern baju kurung ? SHOP HERE
? emel x Liyana Jasmay | nude sequined baju kurung with bell sleeves ? SHOP HERE
? emel x Liyana Jasmay | sequined turquoise modern baju kurung ? SHOP HERE
About The Emel Initiative:
’emel by Melinda Looi’ is a socially conscious fashion initiative by multi-award winning fashion designer Melinda Looi, offering an annual Raya ready-to-wear collection, whereby a part of sales proceeds from the collection will be donated to a selected charity each year.
The word emel (pronounced eh-mehl) is derived from the word amal, of Arabic origin. Amal means hope, expectation, and aspiration. In Malay, it means good deeds or charity.
For other baju raya options, be sure to head on to the Raya Boutique!
Which baju kurung do you see yourself wearing or dreaming to wear? Share below – I’d love to know!
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Here on Fashionista NOW, our one and very own Miss Reverie showcases the latest in fashion trends and its various social implications in our everyday lives. You may read more of her at REVERIE SANCTUARY.
OMG! This is just my type of dresses! Oh how I wish I could work with this designer one day! I would totally wear that red dress anytime!
Xx,
Nilu Yuleena
BIG hair LOUD mouth
Ooohhh, how I wish you can work with her!! The red dress is just so YOU, Nilu sis, you’d look oh so gorgeous in it. Hehe <3 xo
I love these styles, the colors are amazing too.
http://www.thefashionflite.com
They are amazing, aren’t they. Very understated. Thank you for stopping Surbhi =D xo
What a lovely collection. It’s so elegant and dignified. I love the fact that Melinda is donating part of her sales proceeds to a charity. I wish more designers were as socially conscious as her!
Jasmin xx
http://www.whatdefinesus.com
Dignified – ooohh…I like this word! It really describes the collection well! Melinda is a darling for doing what she does! Thank you for stopping by dear Jasmin =D xo
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