Fashion for youth is an extension of who they are and for those who are into expression through clothing, it is a source of pure happiness and to capture this joy in the simplest way, you may just feel like jumping into the smiley fashion bandwagon.
Smiley face prints on clothing go back to 1962 when the first happy face was spotted on the ‘YMCA good guys’ sweatshirt that was used as part of the promotion by the New York radio station.
In the early 1970s, the smiley was further popularized by the Philadelphia brothers Bernard and Murray Spain who seized upon the the smiley graphic logo that Franklin Loufrani had introduced to European audience. The two got creative by getting coffee mugs, t-shirts, bumper stickers and many other items stamped with the smiley face.
Before long, you’d see the smiley face on tees of youth who were clubbers & ravers in the UK and around this time as well that the previously neutral and if not innocent smiley logo became associated negatively with the Ecstasy drug culture.
In between music and all that jazz that surrounds youth’s freedom of expression, the smiley face had nowhere to hide to cool off but instead got pushed forward into the mainstream spotlight.
The rest, as it’d been said repetitively, is ancient history and nowadays the smiley face is one of the many type of prints that has become a predictable part of fashion as well as the most used emoticon on your PC, phone, tablet well, you get the idea.
Scroll on down to see how lookbookers are rocking the smiley fashion trend these days and enjoy!
Are you loving smileys in fashion? Will you wear any of these looks out? Smile and share your thoughts down below, please. Thank you!
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Here on Fashionista NOW, our one and very own Miss Reverie showcases the latest in fashion trends and its various social implications in our everyday lives. You may read more of her at REVERIE SANCTUARY.
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